About us
ABOUT US
Shaping the future of farming
With all the challenges in food production today,
communities of farmers are uniting
to create resilient agricultural systems.
Discover New Harvests
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"Start with the customer – find out what they want and give it to them." - Paul Greenberg
Changing the way we farm is possible.
We’ve embraced it wholeheartedly.
Meet our team
Passionate farmers cultivating quality produce
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the farming techniques, marketing, and customer experience strategies.
Tom Green
Chief Agricultural Officer
Jane is a passionate farmer who has been in the industry for over a decade. With her experience as a Farm Manager, she has helped the company to get where it is today. Jane is among the best minds in organic farming.
Aline Turner
Chief Sustainability Officer
John is one of the iconic people in life who can say they love what they do. He mentors 100+ farmers and looks after the community of thousands of organic farming enthusiasts.
Iris Joe
Chief Operations Officer
Iris, with her extensive farming experience, helps us optimize our operations and increase efficiency. She is dedicated to driving success and taking our farming to the next level.